Strategy Meets
Creativity
Results-driven Creative Strategist and Brand Manager with 4+ years of hands-on experience developing high-performing digital campaigns, brand identities, and paid media strategies across Meta platforms. Proven track record in client servicing, creative direction, and cross-functional team collaboration.
Skilled in translating business objectives into compelling visual storytelling, funnel-based ad strategies, and performance-driven content. Experienced in leveraging AI tools, analytics, and creative frameworks to optimize reach, engagement, and conversions for diverse brands.
Professional Experience
V360
Client Servicing / Brand Manager
Lahore, Pakistan
- • Primary point of contact for multiple brand accounts
- • Develop social media strategies and content calendars
- • PR initiatives and influencer collaborations
- • End-to-end Meta Ads campaigns
- • KPI analysis and creative direction
Hive Metrics
Account Manager / Team Lead
Lahore, Pakistan
- • Led creative strategy for multiple client brands
- • Data-driven Meta advertising campaigns
- • Pre-launch hype branding strategies
- • Managed team of social media specialists
Circles Clothing
Social Media Manager
Lahore, Pakistan
- • Social media grid planning and curation
- • Paid social ad campaigns on Facebook and Instagram
- • Caption copy and creative briefs
Freelance
Senior Creative Strategist & Performance Marketer
Remote
Meta Ads
- • Managed end-to-end Meta advertising campaigns, from audience research and campaign setup to optimization and performance analysis.
- • Implemented conversion tracking and retargeting strategies to improve campaign efficiency and return on ad spend.
- • Conducted creative testing and audience segmentation to identify high-performing campaign combinations.
TikTok Ads
- • Planned and executed TikTok advertising campaigns focused on brand awareness, engagement, and customer acquisition.
- • Developed TikTok-native ad concepts and collaborated with creative teams to produce performance-driven content.
- • Analyzed campaign metrics and optimized targeting strategies to improve reach and engagement.
Social Media Marketing
- • Led organic social media growth initiatives through content planning, trend analysis, and audience engagement strategies.
- • Managed multi-platform brand presence while ensuring consistent communication and visual identity.
- • Conducted market and competitor research to identify content opportunities and emerging industry trends.
- • Coordinated with design and content teams to deliver marketing campaigns aligned with business objectives.
Education & Certifications
Education
Bachelor of Business Administration (BBA)
NUML Lahore
Intermediate - FSC Pre-Engineering
Lahore, Pakistan
Certifications
Social Media Marketing
Professional Certification
Digital Marketing
Government-backed Program